From time to time we are contracted by galleries and museums to fulfil their printing needs. We provide a single point of contact to oversee the whole process. We arrange copyrights (if needed) for the image. We photograph or scan from the original art work; we soft-proof on-screen using a colour calibrated monitor and once the appropriate paper is chosen we provide a hard copy for approval. One such recent project was undertaken for the De La Warr Pavilion, Bexhill, Sussex.
The De La Warr Pavilion was designed by German émigré architect Erich Mendelsohn and his British partner Serge Chermayeff. Situated on the south coast of England it is one of the finest examples of Modernist architecture in the world. The Pavilion was commissioned as a cultural and entertainments centre by the 9th Earl De la Warr, and opened by the future King George V1 in 1935. After the Second World War the building fell slowly into disrepair, but in the 1990’s a major programme of restoration and redevelopment began, and today, seventy-five years after its opening, the De La Warr Pavilion is again thriving as a vibrant cultural and entertainments centre.
At its inception in 1935, Serge Chermayeff invited the artist Edward Wadsworth (A.R.A 1889 – 1949 – see Artists) to design a mural for the De La Warr Pavilion. Wadsworth based his design on a 1929 painting Shells and Cones – a highly stylised version of a sea chart of the area surrounding the Pavilion.
Wadsworth, at the time, was contracted by the Cunard Line to decorate what would become their flagship the Queen Mary. So after creating a Study for the mural Wadsworth employed the artist Charles Howard to implement his designs at the Pavilion. The mural was painted onto the east wall of the Pavilion restaurant (now gallery 1), but due to the action of light on the plaster wall the mural deteriorated. Eventually it was copied onto canvas – not by Wadsworth or Howard, but by an employee of the Pavilion – and it can now be seen at the entrance to the De La Warr Restaurant.
The original Study hangs in a private room at the De La Warr Pavilion. Whilst it is not on public view, it is, upon request, lent to museums and galleries.
To celebrate its seventy-fifth year in 2010 the Pavilion decided to print a Limited Edition Print (1/200) of the Study. They approached the Bookroom Art Press to oversee the process. This we did from start to finish: from the arrangement of copyrights and specialist photography to the proofing and final printing of the image. We mounted the print in archival mount board and framed it in our English oak frame.
You can purchase the print directly from the Pavilion DLWP Shop - shop@dlwp.com or 01424 229 111
The Bookroom Art Press can undertake similar projects. Please do contact us to discuss – we are always pleased to help.